The design group Whatswhat was founded in 2010 by Karin Wallenbeck, John Astbury and Bengt Brummer, who met at the Konstfack University College of Arts, Crafts and Design. While they were students, the group designed the Greta Lampshade, now produced and sold by Svenskt Tenn. Classic pleats are combined with contemporary flexibility. With the help of a simple drawstring, the light can be directed upwards or downwards.
The ‘Svenskt Tenn Est. 1924’ textile print was originally named ‘Stockholm’ when it was designed by Josef Frank in 1949-1950. The graphic print shows a map of Stockholm, with places such as Folkungagatan, Karlavägen, Drottninggatan and Mynttorget. For Svenskt Tenn’s cententary, the print has been slightly updated to include the words Svenskt Tenn Est. 1924 to celebrate the company’s 100 years at the forefront of Swedish and international design.
The design group Whatswhat was started in 2010 by Karin Wallenbeck, John Astbury and Bengt Brummer, who met at the University College of Arts, Crafts and Design. While they were students, the group designed the Greta lampshade, now produced by Svenskt Tenn. The members of the group have all won several prices and they are also beeing recognized internationally.