The Swedish Modern colouring book is your invitation to explore Svenskt Tenn’s world of magical interior. It is inspired by the artistry of JosefFrank and Estrid Ericson and the Swedish Modern style they built around the company Svenskt Tenn, beginning in 1934. Theirs was a soft and tolerant modernism, full of variety, fantasy, humour – and elegance. Rather than the rigid modernism that dominated in the day, they strove to create interiors with a sense of mystery and spontaneity that would delight and stimulate the people who lived in them. They freely combined high and low, old and new, different colours, materials and patterns – and put comfort and individuality at the forefront of their work.
Eighty percent of Svenskt Tenn’s collection consists of products that are of our own design. Josef Frank alone left behind 3,000 sketches and about 250 textile designs. Sometimes Svenskt Tenn produces products based on models from the archive, which contains sketches and designs from both Josef Frank and Estrid Ericson.