Svenskt Tenn’s classic cushions are loved all over the world; from Stockholm to New York and Shanghai.
Svenskt Tenn’s founder Estrid Ericson travelled a lot to different places around the world. She always looked for beautiful items and textiles that she could take home and sell in the store on Strandvägen in Stockholm. The Magnolia Baker textile is from the English textile company GP & J Baker, whose designs were often based on traditional historical prints. Estrid Ericson began buying textiles from them as early as the 1930s.
GP & J Baker/Svenskt Tenn
Svenskt Tenn developed this design using GP & J Baker's fabric.
GP & J Baker is a family-run company founded in 1884 by brothers George Percival and James Baker. Together with their father they travelled around the Far East and Asia purchasing designs, textiles, sketches and thousands of pattern books that are today in the Baker’s sizeable textile archives. Svenskt Tenn became one of Baker’s first customers in Sweden when Josef Frank, inspired by Baker’s designs, introduced the company to Estrid Ericson in the 1930s.