Greetings from Margherita

Exhibited at Strandvägen 5 31.05.2023 – 27.08.2023

This summer’s exhibition at Svenskt Tenn is a picnic of colours and patternsa postcard from Italy, signed by Margherita Maccapani Missoni.

La Bella Vita (the Beautiful Life) goes to Sweden – a colourful party where Italian craftsmanship meets Svenskt Tenn’s classic designs. Designer and entrepreneur Margherita Maccapani Missoni is known to host the grandest of picnics and in the summer of 2023, she is inviting you to visit her world at Svenskt Tenn.

“The Greetings from Margherita exhibition and collection reflect my personal interpretation of what is 'typically Italian'. It is my postcard from Italy, and a playful wink at Italian stereotypes,” says Margherita Maccapani Missoni.

Interior from the exhibition Greetings from Margherita at Strandvägen 5

The picnic demonstrates what Margherita herself describes as “the light-hearted and relaxed Italian approach to life.” In the exhibition she lets her creativity flow, without following rules and norms.

“I love making picnics an event and like to go all out. Low tables, a sea of cushions and throws, well-stocked baskets and colourful table settings are the key to creating an inviting environment. For me, who loves setting the table but doesn’t like to cook, this is a perfect way to socialise,” says Margherita.

Interior from the exhibition Greetings from Margherita at Strandvägen 5

I am inspired by and feel a kind of kinship with Svenskt Tenn’s founder Estrid Ericson, a woman who was ahead of her time. She was truly avant-garde – an entrepreneur who maintained great sensitivity while insistent on doing things her own way.

Margherita Maccapani Missoni

Margherita Maccapani Missoni is the granddaughter of Ottavio and Rosita Missoni, who in 1953 founded the company that became world famous for its iconic, colourful zigzag patterns. Margherita herself worked as a designer at the company and is well known for the several projects that reflect her personal and eclectic style - spanning from acting to interior design and her latest entrepreneurial venture that will be launching very soon.

Interior from the exhibition Greetings from Margherita at Strandvägen 5
Interior from the exhibition Greetings from Margherita at Strandvägen 5

“I generally have a playful attitude towards interior design, and I like to go with my gut feeling. It comes naturally for me to mix the sophisticated with eclectic, flea market finds with design objects, and different colours and patterns. It’s an approach that fits well with Svenskt Tenn’s philosophy.”

A small range of special edition Svenskt Tenn products, designed by Margherita Maccapani Missoni, will be produced for the Greeting from Margherita exhibition and collection, including heart-shaped cushions using Josef Frank’s patterns Mirakel, Barranquilla, and Dixieland, two smaller trays based on the idea of a postcard, as well as a plate and assiette produced exclusively for Svenskt Tenn in Italy. In addition to this, Maccapani Missoni has also selected a series of products from artisans and small businesses, mainly from across Italy, to be sold at Svenskt Tenn.

Interior from the exhibition Greetings from Margherita at Strandvägen 5
Interior from the exhibition Greetings from Margherita at Strandvägen 5
Interior from the exhibition Greetings from Margherita at Strandvägen 5
Interior from the exhibition Greetings from Margherita at Strandvägen 5
Interior from the exhibition Greetings from Margherita at Strandvägen 5